JURÍDIA GENERAL INSTRUCTIVE

ON PREVENTIVE CONSUMER LAW IN DIGITAL ADVERTISING

 

 

INTRODUCTORY NOTE:

 

This document communicates the premises and the general preventive law actions that must be followed so that each business digital advertising has legal validity according to its particular, formal and material, variables.

 

 

PRINCIPLES:

  

 

  • Preventive law to meassure: each case of digital business advertising is unique. To be valid: the rules that apply to its specific variables must be detected and complied with (at a theoretical and practical level).

 

 

  • Commercial diligence: the mercantile company is professional in its market. For the above: must respond for all the variables of your business digital advertising that are predictable in said profile.

 

 

  • Harmony: business digital advertising must achieve and reflect a harmony with the rules that apply.

 

 

  • Validity: digital business advertising must ensure compliance with the rules that apply (formal validity) and the enjoyment of rights and compliance with the duties of the consumer and the company (material validity). Validity only exists if it is both formal and material.

 

 

  • Effectiveness: business digital advertising must instrumentalize the legal duty that applies. Being (publicity) has to materialize the duty to be legal (legal rules) that apply.

 

 

PREVENTIVE LAW ACTIONS:

 

 

  • In the creation of business digital advertising: the company must be diligent in:
  1. Know the legal nature of the product (good and / or service) that is promoted (directly or indirectly).
  2. Ensure that it complies (in a manner consistent with the principles of this instruction) with the general and special rules that apply to it according to its nature, purpose and scope.

 

  • In the communication of digital business advertising: the company must be diligent in:

 

  1. Ensure that all consumers who receive and / or receive advertising enjoy their righs.
  2. Ensure that all consumers who receive and / or receive advertising understand it under a language agreement with the company that complies with the principles of this instructive.

 

  • In the attention of digital business advertising: the company must be diligent in:

 

  1. Ensure the fulfillment of your offer in a way that complies with the principles of this instructive.

 

 

ILLUSTRATIVE GRAPHICS:

 

  • Derecho preventivo en la creación de la publicidad digital empresarial:

 

 

 

 

 

 

 

 

 

 

 

  • Derecho preventivo en la comunicación de la publicidad digital empresarial:

 

 

 

 

 

 

 

 

 

 

 

  • Derecho preventivo en la atención de la publicidad digital empresarial:

 

 

 

 

 

 

 

 

 

 

 

 

 

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This work was created on July 4, 2018, by Camilo Alfonso Escobar Mora

 

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