Optimizing Advertising Legally by Legally Aware Advertisers/Marketers/Businesses!
Researching, clarifying, and teaching this field since 2008
Legal Training on Advertising for Advertisers and Marketers – Legadlly
We Teach Law Regarding Advertising (ad compliance) Worldwide!
Registered in Toronto, Ontario, Canada, Business Identification Number (BIN): 1000258746.
We have, feedback, understand, create, and teach legal knowledge on advertising (ad)
Available Worldwide – High-value knowledge!
October 24, 2024, from 9:00 a.m. to noon in Toronto, Ontario, Canada, time (the same time as New York City)
Availability: worldwide, live, online, through the Internet.
Platform: Zoom.
Length: 3 hours (including a 15-minute break in the middle of the session).
Total available spots: 100.
Price:
- Early registration (until September 19, 2024): 220 CAD (Canadian Dollars) taxes included.
- Regular registration (from September 20, 2024): 250 CAD (Canadian Dollars) taxes included.
* The payment is through PayPal (the button is located at the bottom – once you press it you can indicate the number of attendees you want to register –).
Benefit: advertisers/marketers are legally perfected/refined on how rights and duties apply effectively regarding advertising to know how to make, interact with, or control advertising (in a valid/diligent/good/legal way). Therefore, they will learn how to optimize advertising legally!
What pains do our service solve? Avoidable (unnecessary) legal problems related to illegal advertising, assumption of compensatory means due to illegality in advertising, facing sanctions, loss of good reputation, loss of customers, lack of good practices regarding ad, needing of complex adjustments in advertising, hard checking of illegal self-regulatory measures about advertising, ineffectiveness of ad due to an inaccuracy that affects the experience, and absence of legal culture on advertising.
Why is our service urgent? Advertising is only effective if it is according to the law (when it complies with the way rights and duties apply) since this is the way to provide a valid/attractive/positive/accurate/enough ad recipient experience simply, freely, and diligently.
Methodology: (online, live) presentation of texts, images, videos, and oral messages from the trainer explaining the topics, discussion with the attendees, permanent feedback from the trainer, a role-play to specify how rights and duties can be effective regarding imaginary advertising, and question and answer (Q&A) spaces.
Who is it for? Any (individual) Advertiser/Marketer with Internet access anywhere in the world who wants to perfect in this regard (legality of advertising -ad compliance-) legally. We legally perfect advertisers/marketers/businesses regarding advertising!
Agenda:
- Foundations of law regarding advertising:
- Cause, content, effect, parties, clarity on how the law applies to advertising, the universality of law/good/problems/solutions/cases (universality of rights, duties, and compliance -in general and concerning advertising-), the legal relationship between marketing and advertising, and advertising worldwide (legal) effect -importance-.
- Legalities of digital advertising:
- Law in digital media, privacy, data processing -including, profiling/personalization-, information security, automation -artificial intelligence-, business promotion in the market, intellectual property, contracting, public sector control, private sector control, specification -legal relationship existing regarding advertising-.
- Legal principles of commercial digital advertising:
- Business and consumer rights and duties before commercial digital advertising, the responsibility of workers and providers before commercial digital advertising, diligent business management concerning commercial digital advertising, the importance of legal training on commercial digital advertising, legal compliance -self-regulation- methodology for commercial digital advertising and its national/foreign/international/global/total impact.
- Rights and duties regarding advertising:
- Rights and duties on information, quality, contextualization, foreseeability, responsibility, advertising piece creation, communication, understanding, operation, and fulfillment.
- Role-play on the legality of advertising:
- About diligence, compliance, risk management, transparency, trustworthy advertising, responsible advertising, and advertising legal effectiveness (increasing advertising’s -ad- value thanks to its compliance with rights and duties).
Trainer: Prof. Dr. Camilo Alfonso Escobar Mora. A postdoctoral in law (from the University of Bologna, Italy; the oldest University in the world) with an essay on the legal validity of personalization regarding commercial digital advertising, Ph.D. in law (recognized in Canada) with a thesis on legal effectiveness regarding commercial digital advertising, LL.M. (magister) in commercial law with a thesis on consumer protection regarding electronic commerce (e-commerce), master in law and information technology, master of telecommunications law, lawyer, author of several legal/law books, researcher, scholar in legal foundations (foundations of law), jury for the first global awards for effective advertising self-regulation organized by the International Council for Ad Self-Regulation (ICAS), and founder of Legadlly (legal training on advertising, worldwide).
Certification: each attendee will receive a Legadlly certificate of attendance upon completion of the training.
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