It is taught to the organization that hires it.


Organizations that make, hire or control business digital advertising or that promote its validity.


Face-to-face (taught at the contracting organization, logistics must be assumed by the organization) or Online (via Google Meet).

 Addressed to:

All persons linked internally or externally with the organization that makes, contracts or controls corporate digital advertising or promotes its validity.

 Geographic availability:

It can be done anywhere in the world.

 Course language:

It can be taught in Spanish or English.


Explain the theory to the attendees so that they are sensitized and appropriate of our culture of preventive law in the communication of advertising when they make, hire or control digital business advertising or when they promote its validity.


The theory is to make every business digital advertising valid if its applicable variables and norms are detected in its creation, operation, communication and attention (attention to its effects) and if preventive law solutions are designed that make each variable and the advertising as a whole is harmonious with the rules that apply to it. This will allow your organization to make or contract the communication of a valid digital advertising, or control and / or promote the validity of the communication of the digital business advertising, if you apply the knowledge acquired in the course to the measure of each advertisement.


Systematic communication of verbal messages, texts, images, graphics and videos on the theory, continuous feedback, attention to questions, conducting a simulation and collective construction of knowledge.


1) Theory (introduction, definitions and explanation).

2) Non-contractual and contractual variables of advertising communication in theory (introduction, fundamentals and premises of action).

3) The communication of advertising in theory (introduction, foundations and premises of action).

4) Realization of a simulation by the assistants in which they apply the theory in an enterprise digital advertising that is invented.

 Program Presentation:

At the beginning of the first module, the course program is communicated and explained to the attendees.

 Course Creator:

Camilo Alfonso Escobar Mora. Lawyer. Specialist in Law and Information Technology. Specialist in Telecommunications Law. Master in Commercial Law. Ph.D. in Law. Teacher. Writer. Investigator. Creator of the Theory of Preventive Consumer Law in Digital Advertising. Jury of the First Global Awards for Effective Self-Regulation of Advertising (Global Awards for Effective Advertising Self-Regulation) Organized by the International Advertising Self-Regulation Council (the International Council for Ad Self-Regulation, ICAS). Founder of JURÍDIA: Center for Teaching and Research on Consumer Preventive Law in Digital Advertising (www.juridia.co).

 Attendance indication:

Before starting the course, the organization will send JURÍDIA (to your email account) a list with the name, the main role in the organization or for the organization and the email account of each person who will attend (these details they will be used to know the names and functional profiles of the attendees, send them the course reports, make their attendance certificate and course approval – to those who attend all the modules – and send them – to those who attend all the modules – the certificate digital assistance and approval, when the Online mode is hired. Once these purposes are fulfilled, JURÍDIA will delete those data).


Before starting the course, the organization, and each assistant, will obtain the course program -in english- (the program is made with the Microsoft Word tool and is delivered in PDF format —.pdf—) and the presentation of each module (the presentation is made with the Microsoft PowerPoint program and delivered in PDF format —.pdf—), under a license for educational purposes, in your email account.


On the last day of the course, after completing the last module, JURÍDIA will give the organization a printed or digital certificate (according to the contracted modality) on the completion of the course and to each person who attends all the modules a printed or digital certificate ( according to the contracted modality) of attendance and approval of the course.

 Duration and schedule:

It depends on the scope requested by the organization according to your needs.


It depends on the scope requested by the organization according to your needs.

 Payment method:

Through (the payment function of the digital platform) PayPal (except for Colombian students who pay from their PayPal user accounts related to Colombia, since it does not work because it is a purchase from a Colombian company) or PayU / When the product is contracted for the face-to-face modality the form of payment is indicated in the proposal that is sent to the client (or potential client).

Professors who teach this course:

(in each proposal the professor or group of professors who will teach the course is indicated):

Professor: Camilo Alfonso Escobar Mora
profeesor juridia tic

Professor: Daniel López Carballo

Professor: Alonso Hurtado

Professor: Juan Carlos Guerrero


If you are interested in this JURÍDIA product you can contact us through the following form to indicate your need, doubt or request and we will respond to your needs::


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